Ok, I’ll admit I always thought this was a bit hokey, but it’s crucial to your success. Your WHY is why you want to join your direct sales company. If you have a crystal clear vision of why you are working your business, you have a greater chance of being successful. Why? Because when it gets hard, you need to be reminded of what you want to achieve.
Personally, my WHY was to use my commission to do random acts of kindness in my community. Once I set an audacious goal of selling $2,000 in jewelry in ONE WEEKEND so I could provide lockets to 26 mothers living in a domestic violence shelter for Mother’s Day. I had the idea on Friday, April 28, a whopping 10 days before Mother’s Day. And because I was passionate and excited and driven (and because I have an amazing husband and friends who weren’t upset when I cancelled all of our plans for the weekend so I could frantically reach out to every person I knew), I was able to make it happen!
As I meet more women involved in direct sales, I am moved by their WHYs!
- To stay home with their children
- Working from home so they can spend time with their spouses who work a different shift
- Retiring from their day jobs or to retire a spouse from a stressful or dangerous job
- Meeting new people and to make new friends. When a friend whose husband is in the military moved to a new base, she started a direct sales business to meet people because she felt isolated and alone.
- To gain self-confidence and push themselves out of their comfort zones
- Recognition in their organization. Y’all, walking across the stage at your brand’s national is a dream and can be a reality!
- Recognition by their family. A director in my company once told me no one gets excited when she empties the dishwasher, but when she earned a trip to Hawaii, her husband was proud of her.
- To have adult time. The direct sales industry is full of moms who don’t need to work, but join so they can get out of the house one night a week and hang out with other women. Sorry, babe, you need to stay with the kids tonight, I’ve got to go to work. And by work I mean have a glass of wine and share stories with these lovely ladies down the street.
- To pay off a specific debt or save for a specific reason. I have a friend whose goal is to pay for her wedding solely through her direct sales business. And another friend who is saving her commissions for a house down payment. Imagine, a house down payment earned one $5 charm at a time!
- To get a discount on the product because you are a power user.
There’s no right or wrong WHY. And your WHY can (and probably should) change as you experience personal and professional growth.
I’d love to hear your WHY! Even if it’s just a WHY NOT!