If you’ve spent any time around direct sales people (and honestly, we all know someone who sells something), you may have heard the term kitnapper or kitnapping. It’s a cute phrase that describes someone who purchases a direct sales company’s enrollment kit, without the intention of becoming an active consultant. And frankly, it’s brilliant.
If you are a power user of a brand, it makes great financial sense to purchase the enrollment kit! You’ll get the initial inventory and then receive a substantial discount on all of your personal purchases. Even if you have no desire to become affiliated with the brand, as a consultant, you are able to reap great rewards once you’ve purchased the enrollment kit.
The mid-range kit includes 171 pieces of jewelry- enough for 10 complete looks- plus business supplies and is $399. That’s a $1200 savings off the retail price of $1600.
Finally, the ultimate kit holds 331 pieces of jewelry- more than 20 complete looks- plus business supplies. The kits sells for $699, but has a retail value of $3200.
Compare the three kits here.
Plus, many companies offer new consultants a special product that’s only available to those who enroll during a specific time. Origami Owl creates a monthly look that is offered solely to new consultants and their mentors. The August, 2016 promotion is valued at $88 and includes an exclusive medium locket, with chain, earrings and three charms, including an exclusive unicorn charm.
So, for $159, you receive almost $600 in jewelry, including pieces that cannot be purchased. And now, as a designer, you are able to purchase items at a discount. With Origami Owl, there are three different levels of discounts, depending on the designer volume. A minimum monthly purchase every six months is all it takes to stay active and receive a discount on your purchases.
What’s the downside?
There isn’t one. Honestly! You are paying for the jewelry you receive at a reduced rate. Once you purchase a kit, you’re not required to make any additional purchases. However, it’s entirely possible that your friends and family will love your jewelry and you may develop a nice little side hustle.
The bottom line
Kitnapping and becoming a consultant is the best way to maximize your value with any direct sales brand. Be honest with your mentor about your intentions and enjoy your new product and discounts.
Have a question? Let me know.