Facebook Fan Pages are incredibly powerful tools for direct sellers. They provide all social sellers a free web presence and an opportunity to create connections with their customers. Setting up your direct sales Facebook page doesn’t have to be overwhelming. Just follow these simple steps to get started.
- Go to Facebook.com/pages/create
- Select Brand or Product
- From the dropdown, select your category and add your business name. From the dropdown, choose your type of business and then enter a business name. The business name will show up as the heading on your page and most direct sales companies’ Policies & Procedures have guidelines regarding acceptable names. For Origami Owl, the title should be “Origami Owl – YOUR NAME, Independent Designer”. Then select Get Started.
- Add your About Information. This is your opportunity to tell a little about your product and yourself! Use this space to differentiate yourself from the other consultants who sell your same brand. Also, be sure to include your city and state as this information will help potential customers find you. You only have 155 characters for this portion, so use them wisely. And don’t worry, you’ll have additional space in your page to add more about your business later.
- Next, add your replicated website link, so people can click directly from your Facebook page to your webpage.
- Then, select your unique user name. This should be something easy to remember and identify you and your brand. Your page URL will become Facebook.com/USERNAME.
- Also in this section, you’ll add your profile picture. Resist the urge to use your company logo and use a nice photo of yourself. You want to create personal relationships with your customers and I don’t know anyone who has a friendship with a logo! Select a photo that is 180 x 180 for upload.
- Next, add the page to your favorites, so you can navigate to it easily!
- Select your Preferred Page Audience attributes to increase your engagement. (If you are not sure who your audience is, you can add this information later once your page is live and you review your audience demographics from your Insights.)
- Select Save and your page is officially live. But there are a few more steps to Facebook greatness.
- While a cover image is not required to build your page, it is necessary to create a page that is easily recognizable and attractive. Ideally, you should create your own graphic (Picmonkey and Canva are two great, free online tools) which showcases your product and you. Create an image that is 1702 pixels wide by 630 pixels tall to upload. On any non-mobile device, that image will be viewed at 50% the full size, or 851 x 315. But, for mobile, Facebook will crop that image to 680 x 315, so you want to keep all of the pertinent images in the middle 680 pixels.
- Finally, select Add a Button and enter in your replicated website for easy shopping!
Having a presence on Facebook should be one of your first steps to setting up your new direct sales business. These steps should make it easy, peasy, mac and cheesy!
Got a question or a comment? I’d love to hear from you!