Not unlike a lot of other direct sellers, I joined my direct sales company simply because I loved the product and I thought it would be fun. For nearly two years, I treated my business like a hobby and only recently saw the potential in treating the business like a business. And the first step in making that transition is setting goals!
Treat your business like a hobby and you’ll lose money like a hobby. Treat your business like a business and you’ll make money like a business.
Setting goals for a direct sales business may sound overwhelming, but it’s not. There are no right or wrong goals and the goals should be based on what is important to you. Truthfully, setting goals for a direct sales business is simply helping you identify what you want to accomplish and setting a deadline to achieve it.
Get SMART when setting goals
Specific: It should be well-defined and clear. What do I want to accomplish? Why is this important?
Measurable: Having a measurable goal allows you to track your progress and stay focused. How much? How many? How will I know if I’ve achieved my goal?
Attainable: Is your goal a realistic possibility? Your goal should stretch you, but not be so big that it’s impossible. When you identify a goal that is meaningful to you, you will find ways to make it a reality. An attainable goal will force you out of your comfort zone and push yourself to do the things that you previously overlooked or were too afraid to do. If you’re barely staying active in your company, its unlikely that you can achieve Executive Director of Ultimate Supreme Premier in the next 30 days. (Unlikely, but not impossible!) But you could do it in a year.
Results-oriented: Goals should focus on results, not activity. For example, the party plan model is not really about having X number of parties per month, but the results of the party- achieving sales, adding new team members and hostesses for future parties.
Time-based: A goal needs an end date to give you a deadline to focus on and something to work towards. Adding a “when” to your goal will solidify it in your brain as something to accomplish in a certain time frame.
Setting goals: Short-term and long-term
Once you’ve determined your big, scary, audacious goals, set shorter term goals to keep you on track and make the big goal feel more manageable (and achievable!). What activities do you need to do today, this week, this month to propel you to where you want to be?
- Annual goal: Grow my team by 48 people
- Monthly goal: Grow my team by 4 people
- Weekly goals: Grow my team by 1 person.
Once you’ve identified your monthly and weekly goals, you can identify the activities you need to do and create an action plan for each goal.
Good, Better, Best
Using a good, better, best model to set your weekly and monthly goals will help push you to your larger goal but will also give you a reason to celebrate when you fall a little shy of your goal. For example, if I wanted to grow my team by four people a month, my goal would look like this:
- Good: 3 people
- Better: 4 people
- Best: 6 people
My goal is always the Better goal, but I still celebrate the Good goal. And I don’t quit until I hit the Best goal.
More Than Money
As you are growing your direct sales business, there’s much more to measure than just money. You can also gauge your success by maintaining growth in:
- Team growth/recruitment: Is your downline growing?
- Leadership: Is your downline advancing?
- Social media presence: Is your fan base growing on Facebook, Pinterest, Twitter, Snapchat, Periscope, Youtube?
- Personal development: Are you growing as a professional? What training have you completed? What new skills have you mastered? What books have you read?
Review and Benchmark
Before you begin embarking on your new goals, take an inventory of where you are today and what you’ve already accomplished. Even if you think you haven’t done much, or you’re just starting, when you look back in six months or a year, you’ll be flabbergasted to see how far you’ve come.